Upload one image
Front-facing, readable and fearless. We do not judge the photo; the pack is fair game.
Visual autopsy · AI + packaging judgment
Does it sell or just pose?

Upload one image. We cross design, category, channel and price to tell you what works, what gets in the way and what we would change tomorrow.

How it works
Three steps and one opinion that does not need to look good in the meeting.
Front-facing, readable and fearless. We do not judge the photo; the pack is fair game.
Category, price and channel. Packaging without context is just a pretty face.
Score, risks, priorities and three creative routes to stop circling the brief.
Pack autopsy
We test the pack's ability to be seen, understood, desired and chosen.
Shelf impact
“They see you. Now make sure they remember who you are.”
A 67 is not a score to frame. It is a priority: strengthen the main message, build perceived value and prove what the pack currently only promises.
Before you upload anything
It evaluates shelf impact, category clarity, visual hierarchy, premiumness, differentiation, purchase desire, sustainability, private-label risk and channel fit.
Yes. It can analyze bottles, cans, boxes, bags, jars and other food, drink, beauty or FMCG formats when the front image is readable.
No. It is an initial diagnosis and decision accelerator. A full redesign, range architecture or deep validation still benefits from a specialist team.
We do not keep the image file. It is processed to generate the diagnosis under the processing and retention terms detailed in the privacy policy.
